Webinar: how to set up a good food waste campaign

Written on 19 January 2021 · 1 min, 17 secs

So you want to motivate others to fight food waste with you – but how do you convince them? Mark de Jong from ZLTO and Gilles Mahy from Too Good To Go have plenty of experience to share with you. Let their Goatober and SOS Patat campaigns inspire you to set up your own successful consumer-oriented food waste campaign – their five-step plan makes it nice and easy peasy!

And if you live in Brussels or Bruges, sign up for the upcoming FoodWIN campaigns tackling food waste at home!



“Campaign design is about knowing where the heart and head of your target audience are at. You need to know who they are and what keeps them engaged to make your campaign about food waste successful.” – Mark de Jong, ZLTO

“Keep feeding the buzz – keep it going! Often people are exhausted by the start of a campaign, but you need to keep the momentum high and be prepared for the feedback.” – Mark de Jong, ZLTO

“Keep it simple! You want to reach as many people as possible, so you need to keep the message as simple as possible. You should be able to explain it to your neighbour.”

This webinar is part of the Digital Food Waste Fest. Check out all other keynotes and webinars on

Webinar by: ZLTO & Too Good To Go

The Digital Food Waste Fest 2.020 was organised by the Flemish Food Supply Chain Platform for Food Loss, Interreg NWE Food Heroes & FoodWIN.